Why Is It Crucial For E-commerce Websites to have a Responsive Design

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Why Is It Crucial For E-commerce Websites to have a Responsive Design

Do you know that approximately 76 percent of adults in the United States of America prefer to shop online. A recent study also found out that most online shoppers browse products through their smartphones before buying it through a desktop. In fact, there has also been a considerable increase in the number of users who shop products through smartphones.

An integral or the most significant part of any ecommerce business is its website. A neatly designed and carefully crafted website that allows customers to easily navigate, check, and buy products is the key to success. Online shoppers will love to visit websites that allows them to quickly and easily find the products they are after.

Why E-commerce website should opt for a Responsive Design

The ever-increasing popularity of mobile devices calls for the need to design a responsive website. The number of mobile internet users in the world is expected to hit the 2.87 million mark by the year 2020. A major portion of these users will be online shoppers. This is the major reason why you need to make your website mobile-friendly and responsive. 

Another interesting point to note is that there has been a noticeable Increase in the number of online shopping through mobile devices. So, if you fail to make your e-commerce website mobile-friendly, you run the risk of losing a major chunk of your customers. This is what most e-commerce business owners prefer to avoid. Here are a few more reasons that will explain why e-commerce websites need a responsive design.

Responsive websites can secure a higher rank on search engines

Securing a high ranking on the search engine results page of Google is no easy task. Google and other popular search engines favor ecommerce websites that are well optimized for smartphone and mobile devices. This means that websites with a fully responsive design are more likely to get a better rank when compared to other websites. 

Improves Usability of E-commerce websites

Internet users do not like to visit websites that are hard to navigate. If your e-commerce website lacks a friendly navigation, users will be hesitant to stick around. This is where opting for a responsive web design will help you. Responsive web design will allow site visitors to easily navigate through your website. This in turn boosts user experience and encourages them to spend more time on your website.

Reduce Costs

Several ecommerce business owners often prefer to design two separate websites for mobile and desktop devices respectfully. You will end up wasting a fair sum of your money and effort if you go along with this approach. The best thing you can do is to make your ecommerce website responsive. This way you will be able to offer a fine user experience across different devices.

 

 

 

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