Magento is one of the most preferred frameworks for building E-commerce websites. Over the years, it has incorporated various technologies as soon as they appeared. It keeps abreast of technologies to bring the most enhanced user experience and functionality to web applications.
Your relevance on the internet is defined by how fast you embrace the latest trends. You slack off and you are out of the game. Adopting trends like a hipster are essential in web development. That is what Magento lets you do without much effort. In short, you should be aware of the trends in website development to ensure a strong online presence.
Let us look at some of the latest Magento development trends to follow in 2023. Also, check out Bootstrapdash for trendy admin templates.
Best Magento Development Trends
1. AI Chatbots
Chatbots are a great way to interact with customers and maintain a strong relationship with them. Magento offers a variety of chatbots, extensions, and plugins to contact your customers and increase customer acquisition and retention.
2. Personalised Experience
Personalised experience makes customers at home with the website. Providing suggestions and offers based on customers’ preferences can take the user experience to a new level. Websites that don’t provide personalised customization stand no chance against their competitors.
Magento has tools to understand what modern customers expect from the website and cater to their needs accordingly. It suggests products that they would like to buy. Personalization of experience directly reflects in the sales and marketing of your products.
3. Smart Search Functionality
Smart search features like filtering, breadcrumbs, and autocompletion increase customer retention and encourage them to stay longer and dig deeper into your website.
Including voice search is another factor that makes the search option smart. Voice-enabled searcher cuts down the efforts of customers and increases the chances of exploring more products and services your website provides.
4. Live Video Streaming
Showcasing your products only with images and descriptions is an old-fashioned method that customers no longer desire. Videos showcasing the features and specifications of your products are the best way to market your products on websites.
Magento web development services allow you to display new product launching videos, testimonial videos, and much more. This marketing strategy can attract more customers and sales compared to traditional ones.
5. Push Notifications
Keeping customers updated about new products, services and announcements is important in marketing. You should have zero expectations about customers searching for updates on their own. Rather, you should go to them and inform them about your products.
Well-tailored push notifications on mobile applications can do this job creatively and effectively. Magento gives custom push notifications that make customers revisit your website every time there is an update about offers, discounts, product launches, etc.
6. Mobile-friendly Websites
The user experience on mobile devices matters more than on desktops and other devices. Mobile commerce accounts for more than 80% of sales and can only rise in the coming years. Your website should be attractive and easy to use in its mobile version if it is to fare well among customers. Magento web development provides many features that help you build websites and applications calibrated for mobile devices.
Summing Up
E-commerce is a highly competitive field where staying ahead means being willing to transform constantly. The right technologies at the right time can provide the desired trajectory for your business. With the inception of AI and other path-breaking inventions, technology is bound to develop further at a lightning speed. So, keep updated with cutting-edge technologies like the ones given above and build a technology-driven marketing strategy.