SaaS is a modern technology that aims at provision applications over the internet. This easy-to-use web-based software application is very versatile. It has proved to be useful in many fields. Customer Relationship Management (CRM), sales management, financial management, billing, collaboration, and human resources are some fields actively using SaaS.
In this article, we have shared some ideas for how you can boost your SaaS marketing efforts.
Know Your Ideal Customers: Create A Buyer Persona
How much do you know about your customers? Are you updated with all the important information about the customers? The key to answering these questions is to create a buyer persona. Here are some important features of customer personas:
- They have formally drafted customer information records.
- They may include information like professional details, demographic information, goals, and other information.
- These documents provide an understanding of customers’ needs at a deep level.
- These records help in product development prior to the product launch.
This is the very first step in getting closer to your customers. In addition, you must be familiar with their expectations. So, if they want traditional ads, it’s time to use a poster maker or if they’re looking for the perfect customer service, you should consider chatbots.
Learn More About Your Competitors
Besides being aware of your customers, you need to check out what your competitors are doing. It is important to keep a check on your competitors’ activities. For example, their strategies, newly launched product updates, and web analytics of their website. Below are the reasons why you should consider keeping a record of their activities:
- You can get to know their top keywords and how they are building backlinks.
- Such research will make it clear who your top and bottom competitors are.
Lastly, you can understand their driving force of growth and rapid conversions.
USP (Unique Selling Proposition)
What would you do to demonstrate the superiority of your services over those of your competitors? The technical way of doing this with the help of a unique selling proposition (USP) is very easy. Below are the benefits of knowing your USP and using it in your SaaS marketing:
- It also gives you an opportunity to re-check the policies and values at the present time.
- It helps in resolving ambiguous situations that could put the customers in a dilemma.
Offer Free SaaS Trials
Almost 75% of companies are offering free SaaS trials to prove the worth of their services. This makes the customer believe in the product before it is sold. However, here are some benefits of free SaaS trials:
- It helps track the users’ data and find customers’ likes and dislikes.
- Loyalty building is also a benefit of offering such trials. The customers are bound to stay once they like the product.
- You can go with a freemium model once they start liking your product.
You might also have to train the customers regarding your product. However, consider all the pros and cons before making the final decision.
SaaS Content Marketing
Content marketing is essential for driving traffic to your SaaS. You can hire a SaaS content marketing agency to get the best results for your content marketing efforts,
Here is how a SaaS content marketing agency can help you::
- Identification of the strategic goals is important. It could be through a relationship with customers, branding, and defining the monthly targets.
- Focus on some metrics that would track the progress in marketing. These metrics include increases in monthly visits, average lifetime value, loyal customers, and sign-ups per visitor.
Conversion funnels are to be utilized. For example, ensure the resolution of visitors’ problems through your blogs.
SaaS PPC Campaigns
Advertising and promotion have witnessed a sales hike after PPC’s introduction. Amond various types of advertising campaigns, Pay Per Click (PPC) is also one of the most profitable digital marketing tactics.It offers a high return on investment. Here is why you should use PPC campaigns in your SaaS marketing:
- Establish credibility to get conversions from visitors.
- You could include the logos of clients on your landing page with their permission.
- Creating case studies showing how you brought them success is the best thing.
Credibility can also be established through the display of your awards, client testimonials, press mentions, and seller ratings.
SaaS Referral Programs
Many successful startups have relied on referral programs for effective marketing. SaaS companies can also rely on referral programs for better results. Here are some benefits of referral programs:
- Recommendations from high-impact sources increase the chances of conversions and leads. This is about 50% more than those of low-impact referrals.
- Brand awareness is also a benefit of referral marketing. Word of mouth serves as a highly reliable resource for promotion.
- They also increase the lifetime value and retention chances of existing customers.
Social Media Marketing
Social media marketing is one of the most successful and approachable methods. For B2C, social media is an excellent channel if you know how to sell on Instagram and TikTok. Although there are many social media platforms for marketing, LinkedIn is a professionally recognized one.
This is because of the professional branding environment, hike in the sales of B2B companies, and credibility. Also, sales prospects and insights have been made easier using LinkedIn Sales Navigator. Its benefits include:
- It offers advanced leads and company searches. The best thing is that it offers the most relevant prospects.
- It also helps in getting the right lead recommendations.
- CRM integration is also available in this tool.
Conclusion
SaaS marketing for your SaaS is tough but essential. One has to have knowledge of the right methods for marketing and promotion. However, it can be made easy with the help of simple and inexpensive tips. Some such tips have been shared in this article. This list can be extended with the help of research and advice from marketing experts. Stay tuned for more valuable tips and specialized information.